The Proven Process to Sell Your Home for Top Dollar with Leonardo Luna

The 6-Step Listing Process

This proven 6-step process helps maximize your home’s exposure, streamline the preparation, and ensure you hit the market with impact. Every step is designed to eliminate guesswork and give your home the best possible chance of attracting top-dollar offers.

1. Sign the Listing Agreement

Kick off the process with clear communication and a game plan to get your home market-ready with confidence.

2. Install the Lockbox

Enable secure, flexible access for qualified buyers and agents without interrupting your daily routine.

3. Order the Yard Sign

Grab local attention instantly with professional signage that boosts visibility in your neighborhood.

4. Schedule Photography

Stand out online with high-impact visuals that create emotional connection and attract qualified buyers.

5. Create MLS Listing

Craft a compelling listing that showcases your property’s best features with optimized pricing and positioning.

6. Go Live!

Launch your listing across all major platforms and attract serious buyers from day one.

What I Do for You

Pre-Listing Preparation

  • Property walk-through & improvement recommendations
  • Comparative Market Analysis
  • Pricing strategy consultation

Marketing & Media

  • High-definition photography
  • Listing video & YouTube distribution
  • Social media ad campaigns
  • Just Listed email blast
  • Open house promotions

Listing Management

  • Weekly status updates
  • Buyer feedback reports
  • Offer management & negotiation

My Commitments to You

Transparent communication, honest guidance, proactive marketing, timely updates, tailored strategies, and total dedication to your success.

1. Transparent Communication:

I pledge to uphold clear and consistent communication, ensuring you’re informed at every step of the selling process.

2. Honest Guidance:

I’m committed to providing honest and unbiased advice. I’ll offer insights into your property’s potential, discussing both its strengths and areas for improvement.

3. Integrity in Actions:

I operate ethically and with integrity, making sure your interests remain the top priority throughout the selling process.

4. Proactive Approach:

I actively anticipate needs and address issues before they arise, helping ensure a smoother, more efficient transaction.

5. Timely Updates:

You’ll receive consistent communication with updates on showings, buyer activity, and market shifts so you’re never left in the dark.

6. Guidance Through Complexity:

I help simplify each step, offering clear explanations so you feel confident and in control from start to finish.

7. Tailored Strategies:

Every property is unique. I craft custom marketing plans that amplify your home’s strengths and reach qualified buyers.

8. Accessibility and Availability:

You’ll have direct access to me throughout the process. I pride myself on being responsive, present, and solutions-oriented.

9. Dedication to Success:

Your goals are my mission. I’m driven by your success and will work tirelessly to help you reach it with confidence and care.

Why Sellers Choose Me

When you list your home with me, you are not just getting a Realtor. You are getting a partner who is invested in your success. From strategic marketing to skilled negotiations, I deliver results through personal service, local expertise, and a proven plan of action.

Strategic Thinker

Every listing is supported by custom marketing strategies, data insights, and accurate pricing to attract the right buyers quickly.

Powerful Presentation

From professional photography to video tours, your home is presented to impress across MLS, social platforms, and YouTube.

Trusted Advocate

I treat every transaction with care, offering honest guidance, clear communication, and a proactive approach that protects your interests.

How much is my home worth?

Discover your home’s market value and get a personalized plan to sell for top dollar.

Get Your Free Home Valuation 🗓️ Book a Free Home Selling Strategy Call